This Article is a Guest post
Gents,
Male grooming is big business, and app developers are quickly realizing this. Today, many men don’t just carry a razor when they travel, but also a plethora of products that assist them in looking their best. If you’re someone who takes grooming seriously, here are three apps that you may want to consider checking out:
Dolce & Gabbana: Rules for the Modern Gentleman
At first, the app may look nothing more than Dolce & Gabbana’s attempt to reach out to smartphone users but it’s actually more than just branded pictures and products.
The app contains loads of information that can help anyone enhance their appearance.The articles are broken down to sections namely style, grooming categories, and etiquette. Some of the topics that can be found on the app include exfoliating properly, choosing the right clothes on your date, and how to set up dinner tables properly. The app’s contents are written by Dylan Jones, the editor of GQ Magazine UK.
The app can be downloaded for free on iTunes.
King of Shaves
King of Shaves may not teach users how to pull off the perfect goatee or handlebar moustache, but it does give them huge discounts when purchasing Azor System Razors. According to the app’s page, users can save up to $7 whenever they purchase 16 replacement 4-blade Endurium cartridges online. Getting that smooth, shaved look can now be attained for easier and for less.
The King of Shaves app can be downloaded for free.
David Gandy: Style Guide for Men
David Gandy is the face of Dolce & Gabbana UK. Anyone who wants to look as fashionable as the sexy, Essex-born model should look no further than this app.
David Gandy’s Style Guide for Men contains more than an hour and a half of exclusive videos that offer tips on grooming and interviews with leading fashion designers. Learn how to choose suits for different occasions, dress according to your age, and choose the right scent to go with your getup.The app can be downloaded for iOS-ran phones for $6.70.
The Huffington Post reported last year that the male grooming industry was worth around $574 million annually. This has in turn forced mainly leading brands to launch innovative apps to cater to the market and promote their products to a wider audience but more importantly via the mobile Internet landscape. Alchemy Bet, an associate of entertainment site Castle Jackpot, said that approximately half of UK and US mobile users use their smartphone as a primary platform of entertainment. As a device that’s heavily favored by billions of people, marketers from leading brands are seeing apps as the best way to reach consumers in mass. Hence, why we will continue to see brands trying to launch the most up-to-date and problem solving apps on the market, that will aim to better their competitors.
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