Watch “Life Comes Full Circle” documentary today!

Posted on February 16, 2019 by admin

“Quick lil history lesson for all you up and coming barbers out there across the world who think it’s hip and cool, and are lucky enough to be tattooed with a good job; Eric Webb and his mentor Jake were the first two dudes out of Southern California in the early 90’s to introduce the ‘look and style’ of today’s “tattooed barber” movement across the world! He might just be the reason you became a barber without you even knowing it!”
Tim co-owner of Syndicate Barber Shop in Long Beach, CA

The documentary focuses on the reluctant barber icon who is not globe trotting or looking for international acclaim even though he is one of the men who set barbering on this global trajectory but the legacy that Eric Webb has created is undeniable. We have an EXCLUSIVE interview with barber icon Eric Webb as he discusses Jake Bricks, Syndicate Barber Shop and the current state of barbering.

Eric and Phil Hernandez have created Circle City Barbers in Orange, California that is only a few steps away from the founder of the traditional tattooed barbering movement, Jake Bricks, original shop. Although, Eric does not seek fame or prestige and his humility in the profession of barbering is a rarity.

We also included interviews with Wolfman barber, Local Barber Hirakawa from Japan and Barber Harley from South Korea! Watch them discuss the influence of American Barbering on their culture and the consequences of being tattooed barbers in their countries. This is a super rare interview that you don’t want to miss and wont find anywhere else.

Click Here to Watch the FULL DOCUMENTARY

Episode #002 “Syndicate Barber Shop & Bravos Barber Shop” podcast (audio)

Posted on April 3, 2017 by admin

Podcast: Play in new window

Date filmed: 2/26/17
Duration: 59 minutes
Topics: interview w/ Tim from Syndicate Barber Shop in Long Beach, CA & Bravos Barber Shop in Monterey, Mexico
Host: Mr. M founder/editor of GentlemensAvenue.com
Guest: Tim, Damien, and Alex.
Location: Whittier, CA

Revival of the Traditional Barber Shop Book Cover Release!

Posted on January 20, 2017 by admin

Folks,

In 2013 we started a book, the first of its kind, a modern traditional barber history that documents the revival as it happens. We figured why wait 15-20 years after the fact. Our goal is to document history as it is happening. Not only did we document the revival but also the founders and progenitors of the revival. The barber shops featured in the Southern California edition are influential in their communities and have a worldwide impact in the profession.

The delays have been numerous but we plan to have the book completed by the end of the year. A few delays; a photographer burned us for photos so we had to re-shoot, over 4,200 photos to sort through, selecting the right publisher, and life! Finding the right publisher proved to be a major obstacle. We sought out many publishers during the last few years but each had terms and conditions that we felt compromised the integrity of the book so we decided to do what we have done with all of our projects and that is to be independent and self publish. Another great benefit of self publishing is that we found one in the USA which is a major benefit. The drawback with these choices is a higher cost per unit. The big publishing corporations don’t make it easy for independents to publish their own books but nevertheless that’s exactly what we’re going to do.

We anticipate offering pre-orders and barbershops and companies may obtain the book at wholesale. The barbershops that participated in the book can purchase the book at cost. Our publisher offers volume discounts so that is what we’re aiming for. If we get enough pre-orders with considerable volume then we can place orders.

We thank everyone for your patience. Updates will be posted on social media and our website.

For all the barber shops that participated in the book you need to contact us ASAP to complete the interview if you haven’t already done so. Without your interview the book cannot be published and your history will not be told. I cannot stress this enough because the book is a modern traditional barber history we need you stories. Contact publishing@gentlemensavenue.com

120 Years Of Barbering The Film, Japanese Edition! 2017 Release!

Posted on November 28, 2016 by admin

We are honored to announce that our groundbreaking film will be released in Japan with subtitles in 2017! Not only did we add subtitles to our film but we also translated the iconic film poster created by Howlin Wolf.

The film will be distributed in Japan by our good friend Masa. Be on the lookout early 2017 for this special release.

Watch “Life Comes Full Circle” film for FREE!

Posted on November 17, 2016 by admin

To celebrate the birthday of Eric Webb (11/17) we created a promo code that will enable you to watch the film for FREE (during 11/17/16-11/21/16). Make sure you click this link and use promo code HBD17.

Happy Birthday Eric!

Is This A Threat To Barbering? Case Study #1

Posted on November 9, 2016 by admin

Folks,

Recently we posted a question on social media that stated “The Greatest Threat To Barbering Is…” and a few people responded with their perspective and anecdotal information. One individual provided data that we found interesting and shocking so we decided to use it as a case study. We verified the information and found it to be correct.

We are not going to out the individual and we really do not care that he has “success” but the point of the case study is to document what barbers have been saying about their profession and provide evidence to substantiate or refute their claims. We are not judging them but it is important to document the trends of this ancient profession before catastrophe strikes again (i.e. The Great Barber Depression 1960’s-1990’s).

So let’s get to the case study. The subject, from what we found, was a normal looking fella 3 years ago and was proud of his new job at a big box store. In 2014 there were no apparent tattoos on his torso, neck or arms but we may have missed a lower back or ankle tattoo. In 2013 he was an apprentice at a barber shop. This is vital data because it takes about 1- 1 1/2 years to become a barber after the apprenticeship.

Presently, the subject has tattoos that start on his neck and extend down to his fingers. So within the span of 2 years the subject had tons of ink put into his skin. Not sure if they all have deep meanings but nevertheless it happened. The subject has over 30, 000 followers on one social media platform alone! This is a huge symbol of popularity and creates credibility. The subject is also a “celebrity barber judge/educator” at several major barber/cosmo events and is sponsored by a major corporation. Typically to be a judge or educator in society you need education, experience and credibility.

How did this “success” and meteoric rise to being part of barbering elite or a “master barber” occur within the span of 2 years? Once again, we are not judging or hating on them or doubting their “passion” for the game/hustle. What does this case study mean to the ancient profession of barbering? That is a question that we cannot answer and we leave you to make a conclusion based on the data we collected.

Stay tuned because there is more case studies to come…. Why are we doing this? We are not barbers or pretend to be. We have a deep reverence for the ancient profession and believe that history must be documented as it happens and not after the fact.

Hopefully the catastrophe that many long-term barbers have predicted can be averted.

Mr. M
Founder/Editor

“Life Comes Full Circle” Barber Shop Film Release!

Posted on October 16, 2016 by admin

EXCLUSIVE interview with barber icon Eric Webb. Eric is one of two men who set the pace for the Traditional Barber Revival in Southern California that has now spread around the globe.

Eric and Phil Hernandez have created an amazing shop in Orange, California that is only a few steps away from the founder of the traditional tattooed barbering movement, Jake Bricks, original shop. Although, Eric does not seek fame or prestige and his humility in the profession of barbering is a rarity.

To watch the full 40 min film and trailer click here
Use Promo code: JakeBricks15
for 15% off

Barbers Terrorize The Public!

Posted on August 30, 2016 by admin

Exactly 137 years ago this article was published in the New York Times. It was believed that barbers use their position of influence over a patron to gain his favor and get whatever they want. It could be getting a job for a friend or influencing social policy. The barber had power and the power was persuasion over the patron that sat in their chair. In the writers mind this was, “terrorism”.

According to the article 78% of the insane asylum patients were in the habit of being shaved by barbers before they became insane and “if this does not mean that to be shaved by a barber is to incur the risk of being talked into madness statistics have no meaning .”

The article concludes by stating that a barber uses his power of persuasion and gift of gab to sell grooming products and that he is able to break a man in order for him to purchase the product “the sale of tonic in the city alone during the period from 1864-1875 was so great that no man who wishes to maintain a reputation for veracity dared mention the number of bottles.”

In 1879 it was recognized that barbers had a place of influence in society but some people viewed it negatively and took it to an exaggerated extend by claiming that barbers were placing people into insane asylum’s because they were talking their ear off and driving them mad with conversation and constant manipulation.

I believe the article reinforces the authentic and special place a barber shop holds in society. The barbers responsibility is not only to groom the patron but also establish a friendship and a friendship that is not manipulative but honest and sincere (for those that want to have a friendship). It’s been said “they walk in as patrons and leave as friends” according to Danny Becerra from Gentlemen’s Parlor Barber Shop in San Jacinto, CA.

I hope that 137 years from now someone will read an article that I published about barbers and conclude that the barbering revival occurred worldwide and the great tradition did not die out and was upheld by professionals who stayed true to barbering.

May we all avoid the pitfalls of history.

Your Friend,
Mr. M
Ephesians 3:12

A Trip Down Memory Lane With American Razor Barber Shop

Posted on August 12, 2016 by admin

An eight year old boy and his father get ready to partake in a bi-weekly trip to the local barber shop. As long as he can remember only one barber shop has cut his hair. This particular barber shop is located in a strip mall. As they approach the barber shop the sight of young and old sitting down patiently waiting for their turns as they watch sports on TV quickly floods the boys field of view. Upon entering the shop the sounds of laughter and muffled discussions fills the air. All the familiar smells and fragrances of musk and bay rum rushes into his nostrils as the father and son have a seat. Copies of Sports Illustrated and hunting magazines fill the shelves and it is the only time the young boy will have a chance to read these magazines. Suddenly his father signals the barber and the waiting begins.

Finally it is the young boys turn, as he gets up and looks around the barber shop he is fascinated by all the sports pennants hanging on the wood paneled walls. The only words that he is instructed to speak to the barber are, “please give me a trim and taper.” For the next 30 minutes the young boy sits on the same chair were young and old alike sit. Once the haircut is complete and he has examined it through the handheld mirror the boy slowly rises from the chair and once again becomes an eight year old but his father has given him one more responsibility because he must pay the barber. Not only will he pay for the cut but he will also give the tip. Before he leaves the cash register the barber produces a bowl full of candy and the man-child quickly obliges and walks away completely content.

Scenes such as these are played out all around the world and the setting may be different but barbering and life go hand-in-hand whether you’re young or old every man needs grooming. It seems like barbershops today are popping up on every corner and sometimes within a block or two of each other. Social media and superstar status have become the norm but in the college town of Fullerton, California one barbershop has been in business for over 50 years and its soul remains intact.

The shop is located a few miles from California State University Fullerton and Fullerton College. The city has a large college population and many people are only passing through but the barber shop is a constant. During the last 50 years a few cosmetic changes have taken place but the original barber chairs remain. The wood paneled walls and the back bar got a face lift but the shop layout and atmosphere is the same and the current owner has alot to do with that. Bruno Sanchez has been barbering since 1983 and took over the shop in 2011. Bruno is an old-fashion type of barber with the gift of gab. He may tell you stories that’ll make you question their validity but will be wholeheartedly entertaining. There is no sense of flare or “prima-donna-esque” tendencies.

Although Bruno may not have tens of thousands of followers on social media or possess any barber battle belts or trophies the shop is true to professional barbering. Make no mistake this is an old-fashion barber shop. What I mean by old-fashion is not a time warp or leap to another century because this shop is an original 1960’s men’s barber shop. We are talking pre-Beatles and pre-hippies! I cannot remember the last time I saw a shop in person or social media that had live plants. The colors just really pop and I am not sure if Bruno or anyone else realizes it but that is true 1800’s-early 1900’s barber decor.

The name of the shop has changed to American Razor Barber Shop and is an institution where men can receive grooming services. A place that is not work or home but is the magical third place where camaraderie and style are intertwined.

This is my childhood barbershop where I remained a patron well into my teen years and as an adult I have been back a few times and sat in the same chair. I may be older and have a few more accomplishments under my belt but that barber chair is not concerned whether I am a child, Mr. M, writer, publisher or a filmmaker because in that chair I am a patron.

Walking into American Razor barber Shop floods my mind and senses with memories of being a child and the awe in which I viewed barbers. That reverence continues because barbering is sacred and vital in all communities. I am sure if anyone would have mentioned barbering as a “game”, “hustle” or “brand” in this barber shop back in the day they would have been ridiculed and badgered.

I hope that barber shops, wherever they may be, will be encouraged to develop an institution that is built upon tradition and is conducted in a professional way because you never know who that child may grow up to be. Maybe a man who will one day write about you for his website and barber magazine. Never underestimate the influence of this ancient profession known as Barbering. Thank you for taking the trip down memory lane with me.

Stop! Drop! Roll! Logan Bros. Pomade Is Here

Posted on June 22, 2016 by admin

Gents,

In elementary school I was taught to “Stop! Drop! Roll!” in the event that I was on fire. Those easy commands were designed to put the fire out and in the case of Logan Bros. Pomade you may need to stop, drop and roll because they are on fire with their newly launched pomade.

Nowadays pomades are hitting the market almost every week. There is very little that separates each product because most use the white plastic double-wall jars with a colorful cliche filled label. The Logan Bros. own and operate a barber shop in Orange County, CA and have really thought outside the box with their new water-based pomade.

First things first, this is a nickel plated steel jar! I am still blown away by the shine and classic styling. Not only does the jar contain great pomade but you can also reuse it or put it on the shelf. Either way it is durable metal that will age with grace. Sure they could have taken the easy way and used the plastic white container with a sticker on it but they went the extra mile and did something I have not seen before in the industry. The label has an old paper appearance with excellent fonts that compliment the classic jar.

Another forward thinking idea is the 3 oz size. It’s not less is more because the size of the jar is FAA carry on approved. That’s right you don’t need to scoop out your beloved 4+ oz pomade and put into a smaller container to take it on a plane because Logan Bros. has that covered.

The pomade is a translucent white, as opposed to solid white, with a citrus clean scent that is pleasant and not offensive. The real greatness of this pomade is that is designed for your “hair health” by using Bladderwack extract that increases blood flow to the hair follicles, Chamomile extract, Grapefruit extract & Carrot extract that promote hair and scalp health. The hold is medium-heavy and can be re-combed. Don’t expect a helmet head with this pomade if you don’t want your hair to ever move use Aquanet!

All in all, I am extremely impressed with the Logan Bros. Pomade it’s a homerun! Everything from the nickel plated container, vintage inspired label and a pomade that is looking to the future. Make sure to pickup a can or dozen for your shop.

Mr. M
Founder/Editor
Psalm 22:26

GENTLEMEN'S AVENUE

Modern Men of Tradition and Distinction

Category Archives: Barbers