The Avenue Men’s Magazine Spring 2014 Viva Las Vegas 17 Special Issue!!

Posted on April 7, 2014 by admin

We have a 6 GOLDEN TICKETS available in select issues that will be sold ONLY AT VIVA 17!!! Over $900 in prizes from Shiner Gold Pomade, JS Sloane, Codina Leather, and GA! Make sure you pick up a copy of our Spring 2014 issue featuring exclusive content and hand numbered. Only 100 copies available at VIVA 17!!!!

– 6 GOLDEN TICKETS will be placed in the SPECIAL ISSUE SOLD AT VIVA 17.

– Not every issue is a winner!

– This contest is only for the Special VIVA limited edition that will only be sold at VIVA 17.

The Avenue Men’s Magazine Spring 2014 Now Available!

Posted on April 1, 2014 by admin

We are proud to announce that The Avenue Men’s Magazine Spring 2014 is now available to purchase! Here is a Sneak Peek! Hard and digital copies are available http://www.magcloud.com/browse/magazine/695127

Spring 2014 available now

The Avenue Men’s Magazine Spring 2014 Cover Release!

Posted on February 17, 2014 by admin

We are honored to have VIVA Las Vegas founder Tom Ingram on the cover!

Partake in a Gritty, Classy, Independent Men’s Magazine with Attitude!!!!

The regular issue will be available to purchase on 4.1.14 at

http://www.magcloud.com/browse/magazine/695127

Blades Of A Feather Flock Together, Case & Sons Cutlery: The Avenue Men’s Magazine Winter 2014

Posted on February 7, 2014 by admin

Since the beginning of time mankind has needed a sharpened instrument for survival. In fact, knives are considered to be the oldest human tools. With the development of technology and the digital age this tradition has lost some of its luster.

Many companies sought cheaper production costs and exported manufacturing that resulted in inferior blades. The quality and craftsmanship suffered. The age of the decline of quality and custom cutlery began.

Mankind must not forget the ancient and modern traditions. It may have been a caveman skinning their latest accomplishment or a barber slapping the straight razor against the strop preparing for the closest shave possible but a sharpened instrument made it possible.

We are fortunate to have finely crafted blades from Case & Sons Cutlery that capture tradition and exemplary workmanship. The blades not only represent traditional knives but also capture a stylistic edge that is forged by Case.

Both Case knives have an elegant and rustic styling coupled with a technological edge with Tru-Sharp Stainless Steel blades. The blade material is not ordinary stainless steel because it is special high-carbon steel that will prolong the sharp edge. The advanced material produces a blade with amazing strength and resistant to corrosion.

The combination of unique blade style, handle, and advanced Tru-Sharp blade creates a knife worthy of Case & Sons brand……………………..

Keeping The Barbering Tradition Alive, Schorem Haarsnijder en Barbier- The Avenue Men’s Magazine Fall 2013 Re-Release!

Posted on January 26, 2014 by admin

Editors Note: The complete article can be found in our inaugural The Avenue Men’s Magazine Fall 2013 issue. Click on the link below to purchase a hard or digital copy.

During the 1960’s and 70’s the Netherlands was heavily influenced by the Rolling Stones and the Beatles music, style and fashion. Young men wanted the Stones or Beatles look but many barbershops could not create it so they went to salons for haircuts and barbershops were becoming irrelevant. The music, fashion and style influence was so great the craft of barbering was beginning to disappear.

Two Gentlemen, Bertus and Leen are keeping the craft of barbering alive in the Netherlands and fueling an international revival.

Bertus was one of the last students at a barber school that offered training in Gentlemen haircuts. Sadly, the schools in the Netherlands only have unisex training where men learn perms and hair coloring.

Bertus and Leen, the Scumfathers, each have 22 years of experience barbering. In 2011 they decided to open a barbershop and according to Bertus, “we really wanted to open a shop for men only as an answer to all the unisex shops where men are forced to sit next to women with thousands of foils in their hair, getting a haircut by some sixteen year old girl fresh out of beauty school with no experience with men’s hair.” The barbershop is called Schorem Haarsnijder en Barbier located in Rotterdam, Netherlands. The word “Schorem” means Scumbag.

I was amazed to learn there are no appointments at the shop, Gentlemen, you will have to sit and wait your turn. You might be wondering what if a superstar or billionaire came in would they let them cut to the front? But according to Bertus, “we never take appointments, not even if your the emperor of China, we think one of the main reasons guys go to a barbershop is to escape from their every day routine and chat with their peers.” The shop is also “woman-free” because they want Gentlemen to be themselves without having to change their attitudes, jokes or personalities…..

The Art Of Pomade- The Avenue Men’s Magazine Winter 2014 Sneak Peak

Posted on January 24, 2014 by admin

Editors Note: The complete article is featured on the double cover in The Avenue Men’s Magazine Winter 2014.

In the 4^th century Sun Tzu wrote The Art Of War that detailed theories and strategies in sun-tzu warfare. The title of the book indicates that warfare is to be intellectual and calculating. Ironically the book is used in universities and CEO/leadership trainings to understand conflict and strife with the goal of overcoming adversaries.

The men’s grooming industry is in a major boom, $4.7 billion in 2009 U.S., and products are hitting the market at an alarming rate but water-based pomades in particular are making a deep impact. Many pomade companies have cordial relationships but I have observed their conflict and strife with scenarios that seem to be ripped right out of The Art Of War. Case in point, the cover shot for this article received some “concerned” feedback because certain pomades were stacked on top of others, as if, there was a hierarchy or supremacy. In truth, the pomade stack is indicative Pomade stack cover burgandy lo res of the products existence, i.e. Layrite was first and that is why they are on the bottom, not because they are inferior. I have heard stories of conflict due to using the same manufacturers and company espionage that will not be indulged.

Before I delve into the subject of pomade a historical examination is necessary. Hair products can be traced back to 3,500 years ago when Egyptians were using a fat based product to style their hair. The word pomade dates back to the 1500’s with roots in French- pommade, Latin- pomatum. Both languages have the same etymological root of pom- fruit, apple, which was the basic or main ingredient but in modern terms, the word pomade denotes hair ointment. Pomades origin may be in fat based products and fruit but has evolved into a water-based booming industry……….

The Avenue Men’s Magazine Winter 2014 Is Available Now!

Posted on January 20, 2014 by admin

We are pleased to announce that our Winter 2014 issue is now available! You can purchase the color or alternate B&W front cover! The magazine is 42 pages! Purchase the magazine safely and securely through our HP Magcloud store, DIGITAL COPIES are also available for purchase:

Purchase Alternate B&W Spot Color Cover: http://www.magcloud.com/browse/issue/695089

To Purchase Traditional Cover: http://www.magcloud.com/browse/issue/695058

The Avenue Men’s Magazine Winter 2014 will have a double cover!!!!

Posted on January 1, 2014 by admin

Our second magazine issue will feature not only one great cover but the back cover will be inverted and feature a double cover!!!! We are super excited!